“Know your customer” is the new age mantra. Immediately our thoughts go to CRM, metrics like buying pattern, value etc. These are important, but for a retail store something else is more important as customers are physically present.
The Slick Blog
Keep up with our growth hacking blog for brick-and-mortar stores.
Research October 04, 2017
Product August 11, 2017
We are excited to announce the launch of our iOS and Android POS apps. From here on, all you need to track sales is just a tablet or mobile phone.
Research August 02, 2017
Does sale of goods or services need to happen only at physical locations? No, the age of going beyond the conventional method is already here.
Product May 31, 2017
In line with our policy to keep enhancing SlickPOS, here are the software updates we have released this May. With the new updates you can capture more customer data, support table management, speed up your billing process and support a variety of POS and regular printers.
Research May 18, 2017
Goods and Services Tax (GST) is a new form of taxation on goods sale in India that would be enforced from July 1st 2017. GST will merge many individually applied taxes (Sales tax, Service tax, Excise duty etc.) into a single tax. All sales that happen will come under GST meaning that the POS software’s should be upgraded to meet the new requirement. In this blog I am going to talk about the changes required.
Research April 25, 2017
Recently I was admiring how people from small towns are working for some of the biggest names in the world like Google, Tesla etc. These companies build awesome products through these small town people. Do people need to move to big cities and companies to build such products? I don’t think so, talented people have stayed back in smaller cities and they have been delivering world-class products. We ourselves are based out of Coimbatore, a city that has a lineage of delivering products that are being used across the globe.
Product April 15, 2017
It has been a month since we launched SlickPOS, a free cloud based Point of Sale software for small and medium sized retail stores. Like we promised, our development team has been working flat out to roll out features that help your business grow. Here are the features we have rolled out recently.
Research April 04, 2017
Day 0, the day before your store opens is the climax to all the hard work that you have done in the past few months. Has anyone been tension free the month before Day 0. The answer is a big NOOOOOO. After deciding the business model, store location, store interiors. The last month is focused on having the perfect opening. There are lots of tasks to be done in the last one month.
Research March 30, 2017
POS is fast becoming an important tool for the success of an business. It gives the exact picture of the business, helps you avoid fraud, improve efficiency and eases management of the store. If the POS goes down even for 10 minutes the business would reach a standstill. You need to be meticulous when choosing the POS. You can’t really change it everyday. Once bought you are stuck with the POS for sometime, due to fear of change. Below is our checklist that you can use while selecting a POS.
Marketing March 16, 2017
What is Guerrilla marketing? Derived from the term Guerrilla warfare, it is use of unconventional methods for marketing campaigns. In today’s competitive market, traditional marketing like newspaper, radio, hoardings etc.. have become expensive. Cost of customer acquisition with traditional marketing has skyrocketed. A full page ad in a leading newspaper would cost at least Rs. 50,000 and cost per customer acquisition would easily be Rs. 500. This does not make sense for lot of low margin businesses.
Through guerrilla marketing you can reach people at a lower cost. All that is needed is some innovation and a bit more effort. Below are a few campaigns that we have run and seen people run successfully.