What is Guerrilla marketing? Derived from the term Guerrilla warfare, it is use of unconventional methods for marketing campaigns. In today’s competitive market, traditional marketing like newspaper, radio, hoardings etc.. have become expensive. Cost of customer acquisition with traditional marketing has skyrocketed. A full page ad in a leading newspaper would cost at least Rs. 50,000 and cost per customer acquisition would easily be Rs. 500. This does not make sense for lot of low margin businesses.
Through guerrilla marketing you can reach people at a lower cost. All that is needed is some innovation and a bit more effort. Below are a few campaigns that we have run and seen people run successfully.