The Slick Blog

Keep up with our growth hacking blog for brick-and-mortar stores.

  • Guerrilla marketing for your retail store

    Marketing

    What is Guerrilla marketing? Derived from the term Guerrilla warfare, it is use of unconventional methods for marketing campaigns. In today’s competitive market, traditional marketing like newspaper, radio, hoardings etc.. have become expensive. Cost of customer acquisition with traditional marketing has skyrocketed. A full page ad in a leading newspaper would cost at least Rs. 50,000 and cost per customer acquisition would easily be Rs. 500. This does not make sense for lot of low margin businesses.

    Through guerrilla marketing you can reach people at a lower cost. All that is needed is some innovation and a bit more effort. Below are a few campaigns that we have run and seen people run successfully.

  • Build an ecommerce website for your local store

    Marketing

    In this blog I am going to talk about setting up an ecommerce website for a local brick and mortar store. According to me online is a channel that every store should, and can open up to improve sales. It is always good to have more sales right! I have used three parameters to analyze my top options for having an ecommerce website - cost, time to build and convenience.

  • 6 Tips For Effective SMS Marketing

    Marketing

    SMS marketing has become a powerful tool in the age of mobile phones. It should be done meticulously, as everyone now receives on an average 5 promotional SMS’s on a daily basis. Make sure your SMS campaign is effective by following these tips.